Cohort retention
Share of each signup month still active, by months since signup
- Month 1 retention
- 76.3%
- Month 6 retention
- 53.0%
- Month 11 retention
- 36.0%
| Users | M0 | M1 | M2 | M3 | M4 | M5 | M6 | M7 | M8 | M9 | M10 | M11 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 5,372 | 100% | 75% | 70% | 66% | 62% | 58% | 53% | 48% | 48% | 44% | 38% | 36% |
| Nov 2025 | 5,530 | 100% | 76% | 70% | 68% | 61% | 56% | 53% | 51% | 45% | 41% | 38% | |
| Dec 2025 | 5,514 | 100% | 75% | 69% | 67% | 61% | 56% | 54% | 48% | 47% | 43% | ||
| Jan 2026 | 5,931 | 100% | 77% | 72% | 65% | 63% | 55% | 53% | 51% | 45% | |||
| Feb 2026 | 5,107 | 100% | 75% | 72% | 67% | 61% | 57% | 51% | 50% | ||||
| Mar 2026 | 5,533 | 100% | 77% | 70% | 65% | 60% | 57% | 54% | |||||
| Apr 2026 | 5,389 | 100% | 78% | 70% | 66% | 60% | 59% | ||||||
| May 2026 | 5,728 | 100% | 75% | 72% | 66% | 61% | |||||||
| Jun 2026 | 4,642 | 100% | 77% | 73% | 67% | ||||||||
| Jul 2026 | 5,337 | 100% | 77% | 71% | |||||||||
| Aug 2026 | 4,483 | 100% | 77% | ||||||||||
| Sep 2026 | 5,849 | 100% |